Scope: Logo Design, Visual Identity

By Marsh is a luxury beauty brand offering a blend of hair, fine fragrance, and waxing services. The client wanted a brand identity that felt elegant, versatile, and reflective of her multi-service offering — from premium braiding and hair care to bespoke fragrances and beauty treatments.

The goal was to create a visual identity that balanced sophistication and approachability, uniting all aspects of the business under one cohesive look. The final design captures this balance through refined typography, graceful curves inspired by the flow of hair, and a warm, luxurious colour palette that reflects beauty, confidence, and care.