Scope: Logo Design, Visual Identity, Brand Strategy

Africa Football Connect (AFC) is a media platform dedicated to showcasing the stories, tactics, legends, and cultural heartbeat of football across the African continent. The goal was to create a bold yet minimal brand identity that captures the rhythm, passion, and unity of African football in a professional and globally appealing way.

The logo design reflects movement and connection—symbolizing the flow of the game and the interconnected stories within it. The branding system uses clean typography, rhythmic shapes, and a rich, earthy palette to evoke the energy of African football while remaining modern and versatile across digital platforms.